Make Your Brand Loveable

What do you do every day to go above and beyond to be a "Daymaker"?

Your brand and tagline or catchphrase are meant to clearly define your business. Where many make the mistake is that it is not about why you bought or built your business, it is the unique values-based intangibles why people should embrace, engage with, and buy from your business.

Brands need to elicit an emotional response in order to be effective. Advertising that you sell coffee between the hours of 5 AM and 10 PM and that your coffee is hot, is not enough to elevate you above the shop closer to their house. However, if you nail it on your branding, people will drive the extra mile to buy from you.

Let’s look at some of the global brands out there and how you emotionally feel about those brands when looking at them in their taglines. Nike, Aveda, Apple, Sandals Resorts, Starbucks, NFL, Tesla, Monsanto, Trump. How do those brands make you feel?

All of these brands have evolved to be what they are based on the client or buyers perception. What is y That perception is molded through basic core values even if they don’t relate to the actual products.

Let’s take Nike, Nike has defined themselves as a brand that is about the emotional drivers for being active, about inspiration, about empowerment and successful living when in all reality they sell active wear and sporting goods. None of those tangible products come with an emotional tie unless the company has directly branded that emotion.

Stating what you are with emotion and the benefits that your whole business model offers will go far beyond stating the features of what you offer. Use this quick exercise to create emotionally driven messages about your brand

1. What are the top three reasons that make you the best place to go for your product?

Are you most convenient?

Do you offer the highest quality product?

Do you offer an additional experience to just selling a good or service?

Do you participate in practices that your patrons can emotionally tie to?

Sustainable, local, give-back programs, community involvement etc.

Essentially, why will your patrons love you and be evangelists for your brand?

2. If you are not currently, how can you cater to a person's beliefs on things such as environmentally friendly practices, sustainability, local economic focus, quality of the product, time-saving features, accessibility, and convenience? Hint: These can be great sources of PR for a brand!

3. This may be the toughest one especially if you already have a tagline. What is your catchy, charming, and emotionally evoking tagline for your business? This catch-phrase should tell what product or service you provide, but more so compel the customer through wit, charm, and creativity, to feel that they can't go without reaching out to you today!

We would love to hear your answers as it is great to see how this exercise can help you improve your perception of yourself to educate your consumer on the truly wonderful things about your business!

Comment on Facebook with your ideas!

Thanks for reading and have an incredible day as a "Daymaker"!

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